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Monday, December 14, 2015

8:00 – 9:00 Registration – 1st Floor Café, Harrisburg University, 326 Market St., Harrisburg PA
14th Floor – Auditorium 12th Floor – 1205 1st Floor – Reading Room
8:45 – 9:00 Opening Remarks:  Eric Darr, President of Harrisburg University of Science and Technology
Rand Ford and Jay Liebowitz
9:00 – 9:45 #Insight – Keynote Speaker:  Robert Sutor, IBM
Vice President for Mobile, Solutions, and Mathematical Sciences at IBM Research
From Data to Insights – Are We Crazy or Actually Making Progress?
10:00 – 10:45 # Habits

Kevin Bingham, Deloitte Consulting

Principal, Advanced Analytics & Modeling practice
Analytics, Nudges and Habits – Transforming the World Around Us

# Robots


John Vance Sullivan, SAP America, Director GlobalSystems of Innovation
Analytics Robots – It is not what data can reveal, but who data can influence!


Henri Waelbroeck,
Portware, LLC
Director of Research
Using Elementized News Feeds & Social Media Sentiment to Formulate the Optimal Response to an Intraday Surprise in Stock Prices

11:00 – 11:45 #Critical

Rod Fontecilla, Unisys
VP, Application Services for Federal Systems
Using Big Data Analytics to Solve Mission Critical Problems


James Serra, Microsoft
Big Data TSP, Americas C+E Blackbelt Team, NYM/MASD
Big Data: It’s all about the Use Cases


Amanda Dawson,
Select Medical
Director of Research
The Role of Unstructured Data in Healthcare Analytics

1:00 – 1:45 #LIWC – Keynote Speaker: Professor James Pennebaker,
Centennial Professor, University of Texas at Austin, Developer of LIWC
Mind Mapping: Using Everyday Language to Explore Social & Psychological Processes
2:00 – 2:45 #Search

Diane Berry, Coveo
SVP of Market Strategy
Intelligent Search: Making Unstructured Data Make Sense


Jonathan Marks, Quorum
Transforming Legislative Advocacy with Big Data


Sreekar Krishna, KPMG LightHouse, Data Scientist
Exploring Unstructured Data & Big Data Analytics in Reducing Fraud, Waste and Abuse

3:00 – 3:45 #Kids – Joe Zilka, SAS
Government Solutions Manager, State and Local Government
Leveraging Unstructured Data and Big Data to Enhance the Quality of Life of Children

Joe Caserta, Caserta Concepts, President
Delicate Balance Between Governance and Innovation


Kevin Purcell, WildFig
Chief Data Scientist
Listening and Speaking: Leveraging NLP to Synchronize the Marketing Conversation

4:00 – 4:45 #NLU – John F. Sowa, Vivomind Intelligence Co-Founder
Natural Language Understanding
5:00 – 6:00  


Reception – 14th Floor Harrisburg University of Science and Technology



Tuesday, December 15, 2015

14th Floor – Auditorium
9:00 – 9:45 Keynote Speaker:  Mark A. Caron

Chief Executive Officer of Geneia and EVP & CIO of Capital BlueCross

The Aim of Big Data: Turning Action, Insights and Meaning Into Value

10:00 – 11:00 ·         Using Data to Explore the Impact of Technological Change in a Hospital Emergency Department Environment  by Dr. Beverly Magda, Associate Dean, Georgetown University

·         The Socio-economic Impact of Data in a Hospital Emergency Department Environment: Examining the Utilization of Medical Scribes   by Dr. Jean Stanford, Del Ray Analytics, and Dr. Marvine Hamner, Harrisburg University

·         Utilizing Data Analytics to Assess the Sustainability of Telecommunications in Developing Nations  by Dr. Tarek Arikat, CEO, Spectrum International for Renewable Energy Investments and Dr. Marvine Hamner, Harrisburg

11:00 – Noon ·         Underlying Factors that Influence an Analytic Culture By Stephen Penn, Stephen Penn, DM, Hood College; Leslie Dinauer, PhD University of Maryland University College; & Toshi Yumoto

·         Preparing a 21st Century Workforce: Meeting the Demand for Data Analysts by Dr. Matthew North, Utah Valley University

·         Using Data to Better Understand How to Manage People of Different Cultures by Dr. Tae Won Moon, Hongik University, Seoul, South Korea and Dr. Marvine Hamner, Harrisburg University

1:00 – 1:15 Using Data Analytics to Garner an Understanding of Brilliance in Hollywood: One out of a Hundred Actors at the Academy Awards is a Genius!  By Douglas Rumbough (Harrisburg University), Zachary Bricker (Harrisburg University), & Chad Von Chu (Harrisburg University)
1:15 – 2:00 Keynote Speaker:  Francisco J. Cantu-Ortiz, Tecnologico de Monterrey, Mexico

Associate Vice Provost for Research

Framing Attributes and Learning New Patterns of Collaboration from

Unstructured Metadata in Scientific Publications

2:00 – 3:00 ·         Strategies for using data analytics in testing the readability levels of textbooks: it’s time to get serious!  By Emily Wefelmeyer, University of Maryland University College & Mary Beth Backus, University of Maryland University College

·         Chasing after a Century of Punctuation in Academic Writing By Alyson Stone (Harrisburg University) & W. Randolph Ford, Ph.D., (Harrisburg University)

·         Using the LIWC to Compare Usenet Messages to Today’s Reddit by Steven Stolarski (Amazon) and Rand Ford, Harrisburg

3:00 – 4:00 ·         What if you don’t have the data? Acquiring and exploring data for government programs
by Dr. Abdulla Mandi (Bahrain Defense Force), & Michael Agarwal (Georgetown University)·         LIWC-ing at a Century of Introductory College Textbooks: Have the Sentiments Changed?  by John Sell (FANNIE MAE) & Ingrid G. Farreras (Hood College)·         A New Method for Assigning Syntactic Roles in Unknown Language By BongYong Uh, (Harrisburg University) & W. Randolph Ford, PhD (Harrisburg University)
4:00 – 5:00 ·         Are Superbowl Commercials Worth it?  By Kiran Kolisetti(Harrisburg University) & Neel Shah, Harrisburg University,

·         Using Word Frequency to Improve Part of Speech Tagging by Majid Shaalan, PhD., Harrisburg University and Ingrid G. Farreras, PhD., Hood College

·         Comparing Top-Down versus Bottom-Up NGram Analyses: Does N-Gram Analysis help in phrase identification for natural language processing?  by Mohammad N. Teli, PhD & Majid Shaalan, PhD., Harrisburg University; and Ingrid G. Farreras, PhD., Hood College